Campaign creative that’s easy on the eyes.
We look out for your business, brand and audiences, bringing ideas and outputs that actually work. From AR and QR to TVCs, UGC and Shopper, get ready to drive action, awareness and spend. What you see: an independent production house. What you get: a full-service creative studio.
Croser
Pop. Pour. Spritz.
VIDEO, PHOTOGRAPHY, OOH PRINT, ROBOT, DIGITAL VIDEO AD
Refreshment meets robotics in our Croser Orange Spritz campaign for Accolade Wines. Pairing innovative robot-arm technology with immersive compositions, we captured a multichannel campaign that serves the essence of summer’s next signature drink. This project delivered a launch video and a range of 20+ stills that were utilised across out-of-home, social, digital and retail executions.
BlueAnt
Life, Amplified
OOH PRINT, PHOTOGRAPHY, DIGITAL VIDEO ADS
Content Hustlers’ Life, Amplified campaign for BlueAnt has audiences hearing colours and seeing sounds. BlueAnt approached the Hustlers to create a campaign that visually represented the experience of playing the X5i Party speaker. The result was a vibrant display of colour, movement and sound!
JAZZ Apples
Refresh your Moment
OOH PRINT, PHOTOGRAPHY, SOCIALS
Jazz Apples needed a dynamic campaign which used their limited budget to achieve an impactful OOH concept that would span across OOH print, all the way through to social media video ads. This project delivered a key OOH visual and multiple social video cut downs.
Maxwell & Williams
THE LITTLE THINGS
OOH PRINT, PHOTOGRAPHY, Videography, TVC
Maxwell & Williams set out to relaunch their brand, celebrating the different moments their audience enjoys their product. With our creative partners at The DoCo, we produced a campaign that was shot across multiple locations with talent that represented each "little moment". This project delivered a launch video and a range of 20+ stills that were utilised across out-of-home, social, digital and retail executions.
Hairhouse
ELECTRICALS SALE
OOH PRINT, PHOTOGRAPHY, TVC, SOCIALS
Hairhouse came to the Hustlers with one mission, to create a chic and electrifying campaign for their sale event. We designed a studio concept that encompassed a classic sale look with a contemporary spin that was executed across OOH, TVC and social roll outs.
Squealing Pig
Squealini
OOH PRINT, photography, DIGITAL VIDEO ADS
Launching the new range ‘Squealini’, we created three unique sets that held consistency yet diversified for each flavour. A hero video, with multiple social cut-downs, supported by stills, crisp macro shots out to a delicately styled set. All fresh and vibrant for a Summer drop.
Casa Domani
Masterbrand Relaunch
OOH PRINT, photography, DIGITAL VIDEO ADS
This campaign, which is now live across YouTube, Meta and digital platforms, coincided with a new Casa Domani product range in retail stores and a comprehensive website redesign. Our task was to produce the campaign both for the master band and for content to be used across the season on all social media platforms. By souring the right location and producing a plan with multiple teams, our crew of 18 hustlers and 10 talent were able to complete the campaign across two days and cover the entire season’s content.
Grant Burge
It's How You Arrive
OOH print, photography
Accolade Wines came to the Hustlers with a mission to capture the essence of the moment you arrive. With a spring occasion on the senses (shot in Winter of course), the production queens took to finding just the right location and our creative whizzes transformed the space into a spring party, perfect for sharing a bottle of bubbles.
BlueAnt
Pump X
OOH PRINT, POS, photography, TVC, DIGITAL VIDEO ADS
Some like it loud, especially when working out and that's what the Hustlers set out to amplify for the Pump X Gym Headphones campaign. The HSLR crew teamed up with athletes Montanah Farrah Seaton and Miguel La Cruz in this explosive campaign of high impact energy in a slick and contemporary environment. We sure got our steps up when shooting this fast and hard campaign across film and stills. The roll out of this campaign spanned across global retail POS, OOH and paid digital media.
Substance HQ
Drip
PHOTOGRAPHY, SOCIALS, OOH PRINT
Sexy and slick, this campaign had the crew dripping with creativity. The stills campaign shot at the HSLR studios was designed to build a portfolio of product and brand imagery for Drip Feed that could be used across web, socials and print media. Our in-house team produced, cast and created the campaign in a one day shoot that maximized the outputs of the day to a versatile suite of deliverables.
Make Hair
BRAND RELAUNCH
OOH PRINT, POS, photography, TVC, DIGITAL VIDEO ADS
We scoured the east coast for the perfect private beach to be the base of our latest campaign for Make Haircare. Our production crew beach hopped until landing in Port Douglas, where our crew gathered from all over to produce this beautiful hair campaign which generated masterbrand visuals and individual product content both in still and in film format. We then backed this with a product shoot in the same creative vein at the HSLR studios. The result was a diverse output of versatile assets that could be used across all platforms for n extended period.
Lovisa
Christmas
GLOBAL print, RETAIL POS, photography, DIGITAL VIDEO ADS
In house studio, one day shoot, stills, video and a global roll out? We got you. The Content Hustlers team recently worked with global retail giant Lovisa jewellery to shoot a slick and engaging campaign to celebrate their new collection launch and the festive season. The campaign rolled out across 40 countries in large format retail print, film and socials.
Substance HQ
Say Hy to Hydrodol
VIDEOGRAPHY, PHOTOGRAPHY, DIGITAL VIDEO ADS
This creative concept was inspired by the two sides that us hustlers know all too well... the night before and the day after! Turns out the product works, and so did the campaign across meta, OOH and BVOD. Our split screen concept explores the late night versus the early morning of two characters and was easily translated from film into OOH stills. This whole series was shot and produced in our West Melbourne studios in a day, making it easy and accessible for the client's budget.
Accolade Wines
Get Cab Savvy
PRINT, RETAIL POS, PHOTOGRAPHY, DIGITAL VIDEO ADS
The brief was to recruit “zillenials” into the red wine category and drive premiumisation amongst GenZ in an OmniChannel campaign, a team-up showcasing four Accolade varieties pushing customers into Dan Murphy's. A collection of stills and videos that leveraged the Glam-bot for interesting angles, each set was paired with a meal, with recipes developed in-house by the Hustlers. Resulting in 7,365,968 impressions. Drawing people to purchase online and in-store with the promotion of digital screens. Encouraging in-store tasting, resulting in increased sales across all red categories.