The brief was to recruit “zillenials” into the red wine category and drive premiumisation amongst GenZ in an OmniChannel campaign, a team-up showcasing four Accolade varieties pushing customers into Dan Murphy's. A collection of stills and videos that leveraged the Glam-bot for interesting angles, each set was paired with a meal, with recipes developed in-house by the Hustlers. Resulting in 7,365,968 impressions. Drawing people to purchase online and in-store with the promotion of digital screens. Encouraging in-store tasting, resulting in increased sales across all red categories.