This creative concept was inspired by the two sides that us hustlers know all too well... the night before and the day after! ⁠Turns out the product works, and so did the campaign across meta, OOH and BVOD. Our split screen concept explores the late night versus the early morning of two characters and was easily translated from film into OOH stills. This whole series was shot and produced in our West Melbourne studios in a day, making it easy and accessible for the client's budget.